Strata

Privacy Policy

Effective: June 20, 2026 · Last updated: June 20, 2026

This Privacy Policy explains what data Strata collects, how we use it, and what choices you have. Strata is a backcountry trip-planning iOS app operated by Highloop LLC ("we", "us"). If you have any question about this policy, email support@highloop.co.

1. What we collect

Information you provide

Location data, with your consent

Information generated by your use of Strata

Apple Health (optional)

If you grant permission, Strata can save your completed tours to Apple Health as workouts, and read recent hike/walk data to suggest routes that match your pace. HealthKit data stays on your device and is exchanged only with Apple Health under your explicit permission; we do not upload your Health data to our servers, and Apple's rules prohibit using it for advertising. You can revoke Health access at any time in iOS Settings → Health.

Information about touring with companions

When you tour with one or more companions:

2. How we use your data

We use your data only to:

We do not sell, rent, share, or otherwise disclose your personal information to advertisers, data brokers, or marketers. We do not use your location or activity data to build advertising audiences. We do not train external machine-learning models on your data.

3. Third-party services and sub-processors

4. Data security

5. Data retention

We retain your data while your account is active. You can delete individual saved routes, trips, and tour recaps inside the app at any time. To delete your entire account and all associated data, see Delete your account for the full process; deletion completes within 30 days, and a 30-day soft-delete window lets you restore the account before purge if you change your mind.

5a. Cookies and tracking

This website does not set tracking cookies, run analytics pixels, or embed third-party advertising tags. The Strata app does not include third-party SDKs that send data to advertisers or data brokers.

6. Your rights

Depending on where you live, you may have the right to:

To exercise any of these rights, email support@highloop.co. We may request information to verify your identity before fulfilling the request, and we will respond within 45 days. We do not discriminate against users who exercise these rights.

6a. Your California privacy rights (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act ("CCPA") as amended by the California Privacy Rights Act ("CPRA") gives you the rights below. The same or similar rights apply if you live in Colorado, Connecticut, Utah, Virginia, or Texas; we honor them in the same way.

Categories of personal information we collect (in CCPA terms):

Sources: directly from you and from your device.

Purposes: operating the Strata service, authentication, billing through Apple, support, safety features, fraud prevention, legal compliance.

Recipients: the sub-processors named in §3. We do not disclose personal information to any other party.

"No sale or share" statement: we do not sell your personal information, and we do not share it for cross-context behavioral advertising, as those terms are defined under the CCPA / CPRA. We have not done so in the preceding 12 months.

You may submit a verifiable consumer request to know, delete, or correct by emailing support@highloop.co. You may designate an authorized agent to submit a request on your behalf; we will require written proof of the agent's authority. We will respond within 45 days as required by law.

7. Children and age

Strata is not directed to anyone under 18 years of age and we do not knowingly collect personal information from anyone under 18. Our Terms of Service require users to be 18 or older. If we learn we have collected personal information from a person under 18, we will delete it.

8. International users

Strata is operated from and offered primarily to residents of the United States, where our trail and conditions coverage lives. By using the app you understand that your data is processed in the U.S.

9. Changes to this policy

We will post any changes to this policy at this URL and update the "Last updated" date above. Material changes will also be notified in-app or by email.

10. Contact

Highloop LLC · support@highloop.co